01
Sales strategy
Positioning, routes to market, growth plans and opportunity prioritisation for sustainable wins.
Olivier Mertens · Founder
Commercial expertise dedicated to your growth.
Drawing on extensive FMCG experience, I support food brands and producers in defining and executing their commercial strategy.
M.O.R.E. stands forMore Opportunities Resulting in Excellent Sales — creating more opportunities to deliver excellent sales results.
My work with international companies, family-owned businesses and leading retailers has given me an in-depth understanding of retail across Benelux and France, as well as export markets. Through M.O.R.E. Sales, I act as a hands-on partner, combining strategic perspective, market knowledge and a results-driven approach to turn commercial ambitions into sustainable growth.
Olivier MertensFounder · M.O.R.E. Sales BV
View my LinkedIn profile ↗FMCG Sales Consultancy
MORE IMPACT.
MORE SALES.
Retail — Benelux & France
I support food brands and producers in developing their business with retailers across Benelux and France.
Trading — Export
I develop export trading opportunities across all markets and channels.
Retail expertise●Brand growth●Private label●Commercial execution
What I do
From strategy to shelf.
A pragmatic commercial vision, grounded in a detailed understanding of FMCG realities and retail requirements.
02
Brands & private label
Dual expertise to shape the right proposition, enhance the offer and build strong retail partnerships.
03
Retail & export
Market development across Benelux, France and internationally, with execution tailored to every channel.
Growth into foodservice. If you are looking to grow in this channel, I can also put to work the knowledge I have developed with clients such as Conway and Trendy Foods.
Retail client experience
Experience at the heart of retail.
Commercial experience developed with leading retail clients in Belgium, the Netherlands, France and the Grand Duchy of Luxembourg.
BelgiumNetherlandsFranceLuxembourg
Delhaize
Colruyt
Carrefour
Intermarché
Retail Partners Colruyt Group
ALDI
Lidl
Albert Heijn
Jumbo
Superunie
AMS Sourcing
Cactus
Experience gained with businesses offering complementary models, markets and commercial cultures.
Client references
Collaborations that make a difference.
Feedback received after assignments delivered for recognised retail players.
Thank you for the enjoyable collaboration. I’m curious to see where our paths cross again. Wishing you every success!
Colruyt GroupBuyer
Thank you for the excellent collaboration! You delivered this extremely well in such a short time.
Retail Partners Colruyt GroupBuyer Dry Food · Hot Drinks
It was a pleasure working with you. I wish you every success for the future.
Trendy FoodsBCC Buyer
Thank you, Olivier! Wishing you continued success, and I hope our paths cross again.
DelhaizeCategory Manager
Thank you for the short but very enjoyable collaboration. I wish you every success for the future, both professionally and personally. And who knows, our paths may cross again.
Horeca TotaalBuyer
Experience
Different worlds. One performance culture.
Commercial experience built alongside leading brands and businesses, from multinationals to agile family-owned companies.
Coca-Cola European PartnersSamsungPuratosGourmand PastriesGB FoodsVondelmolenCEGES
A cross-category view of food.
Understanding of the commercial dynamics, channels and expectations specific to each category.
BeveragesBakeryGroceryFrozen
Effective at every scale.
The rigour, processes and complexity of multinationals, combined with the proximity, fast decision-making and entrepreneurial spirit of family businesses.
LET'S CREATE
MORE.
A commercial challenge, a new market or an ambition to accelerate? Let's talk.